No Longer So Desperate
Following up on last Friday's plea for help in finding work I'm happy to report things now appear a little rosier. Or at least I feel a bit better about the short-term future.
I got two things out of the exercise. First of all I got a few leads. Leads are good. They don't always turn in to business (whether that's my fault or not I don't know), but they're always good to have.
While leads help with the short term, the other thing I got out of it was ideas for the long-term way forward. Initially this will involve working on my LinkedIn profile and a major re-write of my company website. The company site needs to better reflect what I do. It needs more case studies adding.
I also plan on dropping the "we" and "us" aspect of the website. It will become a lot more open and obvious that it's just a man in his garage. I'm not ashamed of this and if potential customers don't like it then it's better they know upfront.
Long term I plan on networking more. On the social websites as well as in person. Hanging out in more online groups. Answering questions if I can. Attending more events. Etc.
The old business model I had of blogging on here and waiting for it to generate business is now a thing of the past. I'll continue blogging. I just won't expect it to bring me the work, like it used it.
Thanks to all who have helped out and offered advice so far! it's been very helpful. I now have a fresh spring in my step and a revitalised mojo.
Glad to hear things aren't so dire anymore. Networking is most decidedly the way to go, whether it be in person at conferences/user groups or online communities & sites like linkedin.
I've been slacking in the conference space lately, but I think there's a lot of opportunities that can arise (and usually free entry) if you can come up with topics to speak about. Initially it was a great way to get my name out there and if I wasn't so slammed I would love to continue giving presentations whenever possible.
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Pleased to hear you've got your Mojo back. I/the company I work for need to be more social, hope to see you at some events
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Good to hear you're bouncing back. I've written a recommendation on your LinkedIn profile. Every bit helps...
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Indeed. Thanks Ferdy! Much appreciated.
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Reading this reminded me of a recent excerpt on signal vs. noise -
"Spinfree had a dirty little secret: It wasn’t really a “company.” It was just me…[But] when describing Spinfree, I always spoke in terms of we, us, the team, or our offices. I trained myself always to use the collective first person—on the phone while pitching to potential clients, on Spinfree’s website, in the proposals I submitted…Why the bluffing? I was young and inexperienced and felt like people would not take Spinfree seriously if they knew that it was just me…I wish I knew then what I know now: Being small is nothing to be insecure or ashamed about. Small is great. Small is independence. Small is opportunity. Celebrate it. Don’t hide from it."
http://37signals.com/svn/posts/2936-spinfree-had-a-dirty-little-secret-it-wasn
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Oooh, like the new web site design, very nice. I like the uncluttered approach.
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It's not a new site. Been there for *exactly* as it is for years now.
I think I worded it badly. I was saying I'm planning on an overhaul of the site. Content-wise that is.
Glad you like it though ;-)
BTW: Sorry I've been quite on Words with Friends. Nothing personal. I just stopped playing it. Took up too much time. Oh, and I kept losing all the time!
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Like the new website and good to hear you are back on the job so to speak.
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